Red Wine: Serve chilled!
Is it a clever marketing tactic or a way to discourage you?
During the delightful summer patio season, I like to enjoy red wines by either giving them a brief chill in the fridge before pouring or savouring them well-chilled if I trust the wine’s quality. However, if it’s a mass-produced wine that requires chilling to mask undesirable flavours, I’d rather skip it altogether and opt for something better.
The featured wine today, isn’t an inexpensive wine; it’s priced at $19.95. I discovered it to be more captivating and complex than your average glugging wine. It’s a medium-bodied red blend, composed of Tyrian, Shiraz, and a blend of varietals. It’s a vibrant deep purple in colour. Juicy red fruits like cherries and plums with ripe, velvety tannins with a slight sweet palate. Elegantly wrapped together with a delicate effervescence, creating a harmonious and fun sipping vibe.
Trusting Your Taste Buds
So, what’s the takeaway from this experience? When it comes to wines labelled “Serve Chilled,” don’t let scepticism deter you. Rather than being a marketing ploy or a discouragement, these labels might be guiding you towards hidden delights. Sometimes, a chilled red wine can offer a unique and enjoyable flavour profile that you’d miss out on if you stuck to conventional wisdom.
In the end, the most important aspect is the enjoyment it brings you. So, this summer, as you explore wines with “Serve Chilled” labels, don’t be hesitant or swayed solely by marketing tactics. Just let your taste buds be your guide, and you might be pleasantly surprised by the hidden gems you discover along the way.
Where can you find this bottle of wine?
Featured wine: Chill Bill
Variety: Tyrian, Shiraz & a mix of varietals.
Alc/Vol: 9.5%
Producer: @debortoliwines
Wine region: Riverina, Rutherglen
Value: $19.95 AUD
Producer’s recommended ideal drinking window: “Best enjoyed fresh, and of course CHILL’D!”
